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Image by Clark Street Mercantile

Jakarta X Beauty 2025

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Key Highlights:

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  • Around 5,000 visitors

  • 98% of sales target achieved

  • 500+ leads collected

  • 200+ story mentions and exposures

  • 6 brand partners

  • Mega KOLs such as Bubah Alfian and Ruce visited our booth organically, without formal invitation

Jakarta X Beauty 2024

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Key Highlights:

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  • Around 3,000 visitors

  • 88% of sales target achieved

  • 800+ leads collected

  • 150+ story mentions and exposures

  • 24 Nano & micro KOLs visit

Mall Kelapa Gading

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Key Highlights:

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  • HUE very first offline activation

  • Around 1,000 visitors

  • 80% of sales target achieved

  • 100+ leads collected

  • 30+ story mentions and exposures

Offline
Activations

I lead offline activations end-to-end, from planning to execution, running 2–3 events per quarter. Although the brand is still new, our offline booths consistently achieve the sales target. These activations not only boost sales but also create strong, lasting impressions through direct consumer engagement.

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