Resume

MARKETING MANAGER

Algoritma Data Science School

Over four years of experience in 360-degree marketing across both online and offline channels.
Directing and overseeing the execution of impactful marketing campaigns. This includes managing Social media platforms, YouTube, advertising, SEO, organizing offline and online events, community engagement, and partnerships.
Consistently achieving 1500+ leads/month from online campaigns and orchestrating monthly events drawing 300 - 1000 participants.
Succeeded in crafting highly effective meta ads for my company, which ran for an impressive duration of almost 10 months, achieving a remarkable conversion cost of $1 per lead. These ads resulted in 7,000 leads, costing 12 million Rupiah, and contributing to a revenue of 300 million Rupiah.

DIGITAL MARKETING LEAD

Algoritma Data Science School

Crafting and implementing successful online marketing campaigns across diverse platforms like Google and Meta.
Initiated a high-performing Google Ads campaign that significantly reduced the Cost per Conversion to 20,000 Rupiah, down from an average ranging between 50,000 - 80,000 Rupiah.
Consistently achieving 1000+ leads monthly via Facebook ads, with an emphasis on low CPL.
Remarkably escalating YouTube subscribers from 500 to an impressive 12,000+ in just one year.

CONTENT & DIGITAL MARKETING

Algoritma Data Science School

Initiating and overseeing comprehensive social media marketing campaigns.
Formulated effective social media strategies and campaigns across platforms like Instagram, LinkedIn, Facebook, YouTube, and Twitter.
Analyzing the effectiveness of social media campaigns by assessing performance metrics, identifying enhancement opportunities, and tracking social media trends.
Consistently generate over 20 pieces of content monthly, spanning blogs, YouTube videos, and social media posts.

Skills

Social Media Management

Facebook and Google Ads

Mailchimp

Public Speaking

Hootsuite

Hubspot

Basic Photoshop

Voice Over

Employee of The Quarter (November 2022)

Best Writing at "Sayembara Microblog Instagram Lingkaran" (December 2021)

Employee of The Month

(April 2020)

Best Vocational Youtube Channel "Akademi Edukreator" (November 2020)

5th Place of PR Campaign Competition in Universitas Pelita Harapan

(September 2018)

4th Place of Essay Writing Competition "Jambore Nasional ASPIKOM"

(April 2018)

DIGITAL MARKETING CONSULTANT (Freelance)

WWF Indonesia

Ideating impactful marketing campaigns across diverse digital channels. Including Social media, Instagram Ads, Facebook Ads, and other placements.
Spearheading digital brand recognition efforts for Marine and Fisheries programs.
Conducting employee workshops to impart effective social media strategies with more than 30 participants.